LiquidLoans was very early in following Pulsechain and soon became well-known in its community. This anticipation was somewhat risky since there no clear ETA for the blockchain release, and a great upfront investment went into the dApp before its launch.
While waiting for Pulsechain Mainnet v4, the challenge was to raise awareness about LiquidLoans and stay relevant:
For 10 months I helped LiquidLoans build the right content foundation of a multi-chain DeFi protocol. Not only would it bring PLS holders but compel users outside the Pulsechain blockchain (e.g., Ethereum). The focus was on SEO-optimized, evergreen, product-led content:
By mid 2023 I helped LiquidLoans produce over 60 long-form posts with high page-one potential— many of which were reformatted into scripts to help the YouTube channel reach 10,000 subscribers.
After the content campaign, ~100 new domains started referring LiquidLoans, which achieved a consistent organic traffic of over 1,000/mo.
With this foundation, the team could efficiently promote on social media and focus on the dApp development. Soon after it was released on Testnet v4, the protocol received over +$100M user deposits. Now that it’s passed the audits and Mainnet v4 is live, LiquidLoans is off to the races.
And with the all-around content feed, the protocol has the foundation to expand from the PLS community to Ethereum and other blockchains.
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