CASE
STUDY

Before:

  • The online presence was too dependent on the Pulse community
  • The website had very little content to showcase the dApp features
  • LiquidLoans wasn't converting visitors outside Pulsechain efficiently

After:

  • Dozens of keywords rank on page 1 with increased domain reputation
  • LiquidLoans has an extensive blog with product-led content
  • LiquidLoans attracted enough investor interest to secure billions of liquidity
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LiquidLoans (LOAN, USDL) is a trustless borrowing protocol and asset-backed stablecoin built for Pulsechain (PLS) and forked from Liquity (LUSD). It allows PLS holders to extract value without the need to sell, and secure billions in liquidity with immutable, audited code.

CHALLENGE

LiquidLoans was very early in following Pulsechain and soon became well-known in its community. This anticipation was somewhat risky since there no clear ETA for the blockchain release, and a great upfront investment went into the dApp before its launch.

While waiting for Pulsechain Mainnet v4, the challenge was to raise awareness about LiquidLoans and stay relevant:

  • While Pulsechain followers knew about LiquidLoans, the protocol didn't have enough presence outside this community.
  • Bringing users to LiquidLoans was challenging because of the Pulse v4 bottleneck. The website only had a dozen posts, which wasn't enough to stay relevant when the final protocol version isn't released.
  • In the long term, LiquidLoans aspired to become a media source of authority in crypto, especially for extending to other blockchains in the future.

PROCESS

For 10 months I helped LiquidLoans build the right content foundation of a multi-chain DeFi protocol. Not only would it bring PLS holders but compel users outside the Pulsechain blockchain (e.g., Ethereum). The focus was on SEO-optimized, evergreen, product-led content:

  • Research for Content Opportunities
  • Product-led Content
  • SEO Writing and Optimization

By mid 2023 I helped LiquidLoans produce over 60 long-form posts with high page-one potential— many of which were reformatted into scripts to help the YouTube channel reach 10,000 subscribers.

Example Post

The Bitcoin Experiment: Will Crypto Save El Salvador? [2023 Update]

VIEW

Example Post

Complete Guide to Ethereum: The Best Blockchain?

VIEW

Example Post

Top 5 NFT Use Cases: Are They Here to Stay?

VIEW

Example Post

AI Crypto: Future of Blockchain Automation?

VIEW

RESULTS

After the content campaign, ~100 new domains started referring LiquidLoans, which achieved a consistent organic traffic of over 1,000/mo.

With this foundation, the team could efficiently promote on social media and focus on the dApp development. Soon after it was released on Testnet v4, the protocol received over +$100M user deposits. Now that it’s passed the audits and Mainnet v4 is live, LiquidLoans is off to the races.

And with the all-around content feed, the protocol has the foundation to expand from the PLS community to Ethereum and other blockchains.

 

+ 0 M
USD TVL at launch
+
Referring Domains
0.1 M
Views Reached
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New Posts
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