Tom Peetom started the crypto signals program with his network as a way to share his strategies after 10+ years of day trading. Despite many success stories, its growth was limited to word-of-mouth and his followers. Thus, we worked together to build Cryptosignalen from the ground up:
Because Tom’s network was bringing enough traffic, we decided to focus on the bottom of the funnel. Mid-term, Cryptosignalen was designed for warm leads who are on the fence of buying and just need more information.
And to build a sales-focused website, I offered:
Instead of overwhelming users with information, every section was designed to reduce friction for the buy button.
Down the line we wrote sales letters for the down-sell and annual offer, and weave them in the homepage as well. This improved conversions by switching buyer’s attention from making a decision to a comparison. Some of the works were:
After three months of optimizing, Cryptosignalen was already getting its first high-ticket sales and reviews from the website alone. For another three months, we optimized the landing pages and expanded them with features like:
Cryptosignalen still prioritizes highly qualified traffic, hence the 25% bounce rate— correlated with a 4% conversion rate. And with dozens of existing subscribers, the new guarantee helped to increase their order volume from €180 to €1800. This allows for more opportunities for members to see life-changing trading results.
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