CASE
STUDY

Before:

After:

LTV
X
Bounce Rate
< %
Grossed since launch
+$ K
New Backlinks
+ 100

Cryptosignalen is a trading and coaching program tailored to Dutch investors. The daytrader behind it has seen decades of consistent profits, both from personal accounts and his countless members.

CHALLENGE

Tom Peetom started the crypto signals program with his network as a way to share his strategies after 10+ years of day trading. Despite many success stories, its growth was limited to word-of-mouth and his followers. Thus, we worked together to build Cryptosignalen from the ground up:

PROCESS

Because Tom’s network was bringing enough traffic, we decided to focus on the bottom of the funnel. Mid-term, Cryptosignalen was designed for warm leads who are on the fence of buying and just need more information.

And to build a sales-focused website, I offered:

Instead of overwhelming users with information, every section was designed to reduce friction for the buy button.

Down the line we wrote sales letters for the down-sell and annual offer, and weave them in the homepage as well. This improved conversions by switching buyer’s attention from making a decision to a comparison. Some of the works were:

MAIN LANDING PAGE

Cryptosignalen (EN)

CLICKFUNNELS-STYLE
SALES PAGE

The All-In-One Annual Plan

CLICKFUNNELS-STYLE
SALES PAGE

The Smart DCA Program

RESULTS

After three months of optimizing, Cryptosignalen was already getting its first high-ticket sales and reviews from the website alone. For another three months, we optimized the landing pages and expanded them with features like:

  • More convenient payment options for Dutch buyers
  • Chat tools to instantly get notifications from visitor questions
  • Email newsletter integration to warm up cold leads

Cryptosignalen still prioritizes highly qualified traffic, hence the 25% bounce rate— correlated with a 4% conversion rate. And with dozens of existing subscribers, the new guarantee helped to increase their order volume from €180 to €1800. This allows for more opportunities for members to see life-changing trading results.

LTV
X
Bounce Rate
< %
Grossed since launch
+$ K
New Backlinks
+ 100

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