As successful as Single Grain was, adding Web3 and crypto was almost like starting over. The space was changing fast, and a lot of their time was going towards ambitious projects from existing clients. Thus, Single Grain was looking for specialized blockchain writers and reached out to me:
Within 5 months, I helped Single Grain develop the foundation to land contracts with major Web3 companies. This included:
The first step was to highlight the blockchain expertise with content that over-delivered compared to the established platforms. After a dozen long-form SEO posts, the focus shifted towards conversions.
My copy helped the team to optimize dozens of highly-targeted landing pages and find a balance between consistency and uniqueness. These are some of the works:
Soon enough, Single Grain landed contracts with Immutable X (IMX), Ethereum Name System (ENS), and Bittrex Global. These highly relevant case studies allowed to boost conversions further by up to 38%, on average, for crypto-related landing pages.
Single Grain may not have the most extensive crypto blog, but it’s nothing short of effective. They strategically selected ~20 crypto posts to publish with a value-first approach. And after 5 months, these contributed to crossing the 500,000 backlink milestone.
Whenever Bitcoin makes its comeback, Single Grain will be perfectly positioned to catch the waves and work 1-on-1 with the giants of crypto.
A++ writer! Max delivered high quality, well researched and well written articles that required almost no adjustment from draft to publish. Max has extensive knowledge of the crypto blockchain space, and along with an amazing attitude and drive for excellence, he's one of the best content creators we've ever engaged. Highly recommended!
"Great work! Max designed a detailed, well-thought out system for our crypto Investor Psychology test. Flexible, responsive, accommodating. Thank you very much!"
"Max is an awesome content writer. I'm happy with the results and would highly recommend Max. This is coming from someone who has worked with tons of writers. The content was great, he went above and beyond. I hope to work with Max again. Thank you!"
"We hired Max for the Effinity content campaign, which In the end helped us win the Polkadot parachain auctions. He has everything you'd look for in a Specialist writer: creativity, attention to detail, and blockchain expertise."
"Max is a very skilled person that you will not want to miss working with. You'll be impressed when his work exceeds your expectations, often ahead of deadlines. If cloning technology were possible right now, we would not hesitate to use it on Max."
"Max has become my go-to marketer since we first launched the website. He's An all-round crypto expert that did both sales copy and landing page Design. Just like that, sales started rolling in."