As an early-stage exchange, Zipmex already had 200,000 users back in August 2020. But to reach the 2M+ it has today, it needed a better strategy to stand out from the established ones:
The first step was to bring awareness of how clear crypto investing can be for those unfamiliar with it. To achieve this, Zipmex wanted an investor personality test that could translate users’ thoughts into identities, including what coins to buy and what to watch out for.
You’re more likely to start trading with Zipmex when you know not only what coins to buy, but the fact they’re a perfect fit for you. The 16 personalities of crypto investing, if you will.
This project included:
The average US beginner will likely compare Binance vs Coinbase without ever knowing about this exchange. However you don’t need to outcompete the leaders to appeal to the masses. Exchanges like NDAX (CA) and Swyftx (AU) thrived with local targeting, and as a Singaporean exchange Zipmex also had that convenience.
Zipmex was launching several products and my marketing work helped support that growth. After the marketing work, the exchange rapidly grew to almost 2M active users in about a year. It’s the result of several products launched in a very short time while testing multiple lead magnets like this one.
Not only are there more sign-ups but increased trading volume for their native currency, ZMT. Since it’s mostly used in-platform, the frequent $1M days suggest that thousands of users signed up for the next months.
Although a bit late to the bull run, the writing work done in November did support Zipmex in approaching its vision: Southeast Asia’s favorite Crypto App.
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