CASE
STUDY

Before:

After:

+ K
Recurring Traffic
+ K
New Backlinks
+ %
Community Growth
+ M
New Users

Zipmex (ZMT) is a regulated crypto exchange that aims to become Southeast Asia’s favorite Crypto App. Since 2020 it has seen exponential user growth— from its focus of making interest-earning simple for the everyman.

CHALLENGE

As an early-stage exchange, Zipmex already had 200,000 users back in August 2020. But to reach the 2M+ it has today, it needed a better strategy to stand out from the established ones:

PROCESS

The first step was to bring awareness of how clear crypto investing can be for those unfamiliar with it. To achieve this, Zipmex wanted an investor personality test that could translate users’ thoughts into identities, including what coins to buy and what to watch out for.

You’re more likely to start trading with Zipmex when you know not only what coins to buy, but the fact they’re a perfect fit for you. The 16 personalities of crypto investing, if you will.

This project included:

The average US beginner will likely compare Binance vs Coinbase without ever knowing about this exchange. However you don’t need to outcompete the leaders to appeal to the masses. Exchanges like NDAX (CA) and Swyftx (AU) thrived with local targeting, and as a Singaporean exchange Zipmex also had that convenience.

Example Post

Test: What Crypto Investor Type Are You?

maxkhalus day trader

Example Post

Investor Types: The Crypto Day Trader (Full Review)

RESULTS

Zipmex was launching several products and my marketing work helped support that growth. After the marketing work, the exchange rapidly grew to almost 2M active users in about a year. It’s the result of several products launched in a very short time while testing multiple lead magnets like this one.

Not only are there more sign-ups but increased trading volume for their native currency, ZMT. Since it’s mostly used in-platform, the frequent $1M days suggest that thousands of users signed up for the next months. 

Although a bit late to the bull run, the writing work done in November did support Zipmex in approaching its vision: Southeast Asia’s favorite Crypto App.

+ K
Recurring Traffic
+ K
New Backlinks
+ %
Community Growth
+ M
New Users

Find out if Max is the right copywriter for you

max crypto review web (1)

A++ writer! Max delivered high quality, well researched and well written articles that required almost no adjustment from draft to publish. Max has extensive knowledge of the crypto blockchain space, and along with an amazing attitude and drive for excellence, he's one of the best content creators we've ever engaged. Highly recommended!

Dave

Co-founder & COO, LiquidLoans
max crypto review web (1)

"Great work! Max designed a detailed, well-thought out system for our crypto Investor Psychology test. Flexible, responsive, accommodating. Thank you very much!"

Kelvin

Managing Director, Zipmex
max crypto review web (1)

"Max is an awesome content writer. I'm happy with the results and would highly recommend Max. This is coming from someone who has worked with tons of writers. The content was great, he went above and beyond. I hope to work with Max again. Thank you!"

John

VP of Revenue Marketing, SocketLabs
max crypto review web (1)

"We hired Max for the Effinity content campaign, which In the end helped us win the Polkadot parachain auctions. He has everything you'd look for in a Specialist writer: creativity, attention to detail, and blockchain expertise."

Ilija

CGO, Enjin.io
max crypto review web (1)

"Max is a very skilled person that you will not want to miss working with. You'll be impressed when his work exceeds your expectations, often ahead of deadlines. If cloning technology were possible right now, we would not hesitate to use it on Max."

Urban

Trader & Author, Blue Affinity
max crypto review web (1)

"Max has become my go-to marketer since we first launched the website. He's An all-round crypto expert that did both sales copy and landing page Design. Just like that, sales started rolling in."

Tom

Trading Coach, CryptoSignalen

Ready to elevate your website's message?