CASE
STUDY

Before:

After:

Conversion Boost
+ %
New Posts
+
New Backlinks
+ K
Web3 Enterprise Clients
+

Single Grain is a full-service digital marketing agency that helps great companies grow their revenues and reduce CAC since 2014. In 2022 Crypto and Web3 became their latest area of focus.

CHALLENGE

As successful as Single Grain was, adding Web3 and crypto was almost like starting over. The space was changing fast, and a lot of their time was going towards ambitious projects from existing clients. Thus, Single Grain was looking for specialized blockchain writers and reached out to me:

PROCESS

Within 5 months, I helped Single Grain develop the foundation to land contracts with major Web3 companies. This included:

The first step was to highlight the blockchain expertise with content that over-delivered compared to the established platforms. After a dozen long-form SEO posts, the focus shifted towards conversions.

My copy helped the team to optimize dozens of highly-targeted landing pages and find a balance between consistency and uniqueness. These are some of the works:

LANDING PAGE

NFT Marketing Agency

LANDINGE PAGE

Landing Page Agency

LONG-FORM CONTENT

NFT Glossary: Every Buzzword in One Place

RESULTS

Soon enough, Single Grain landed contracts with Immutable X (IMX), Ethereum Name System (ENS), and Bittrex Global. These highly relevant case studies allowed to boost conversions further by up to 38%, on average, for crypto-related landing pages.

Single Grain may not have the most extensive crypto blog, but it’s nothing short of effective. They strategically selected ~20 crypto posts to publish with a value-first approach. And after 5 months, these contributed to crossing the 500,000 backlink milestone.

Whenever Bitcoin makes its comeback, Single Grain will be perfectly positioned to catch the waves and work 1-on-1 with the giants of crypto.

Conversion Boost
+ %
New Posts
+
New Backlinks
+ K
Web3 Enterprise Clients
+

Find out if Max is the right copywriter for you

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