CASE
STUDY

Before:

After:

USD in TVL at launch
+ 0 M
Referring Domains
+
Views Reached
0.1 M
New Posts
+

LiquidLoans (LOAN, USDL) is a trustless borrowing protocol and asset-backed stablecoin built for Pulsechain (PLS) and forked from Liquity (LUSD). It allows PLS holders to extract value without the need to sell, and secure billions in liquidity with immutable, audited code.

CHALLENGE

LiquidLoans was very early in following Pulsechain and soon became well-known in its community. This anticipation was somewhat risky since there no clear ETA for the blockchain release, and a great upfront investment went into the dApp before its launch.

While waiting for Pulsechain Mainnet v4, the challenge was to raise awareness about LiquidLoans and stay relevant:

PROCESS

For 10 months I helped LiquidLoans build the right content foundation of a multi-chain DeFi protocol. Not only would it bring PLS holders but compel users outside the Pulsechain blockchain (e.g., Ethereum). The focus was on SEO-optimized, evergreen, product-led content:

By mid 2023 I helped LiquidLoans produce over 60 long-form posts with high page-one potential— many of which were reformatted into scripts to help the YouTube channel reach 10,000 subscribers.

Example Post

The Bitcoin Experiment: Will Crypto Save El Salvador? [2023 Update]

Example Post

Complete Guide to Ethereum: The Best Blockchain?

Example Post

Top 5 NFT Use Cases: Are They Here to Stay?

Example Post

AI Crypto: Future of Blockchain Automation?

RESULTS

After the content campaign, ~100 new domains started referring LiquidLoans, which achieved a consistent organic traffic of over 1,000/mo.

With this foundation, the team could efficiently promote on social media and focus on the dApp development. Soon after it was released on Testnet v4, the protocol received over +$100M user deposits. Now that it’s passed the audits and Mainnet v4 is live, LiquidLoans is off to the races.

And with the all-around content feed, the protocol has the foundation to expand from the PLS community to Ethereum and other blockchains.

 

USD TVL at launch
+ 0 M
Referring Domains
+
Views Reached
0.1 M
New Posts
+

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