Guarantee Terms
Last updated July 31, 2025
I offer two performance guarantees for B2B businesses. Your applicable guarantee depends on whether the deliverable focuses on driving conversions or generating leads.
1. Guarantee Eligibility & Shared Conditions
To qualify for either guarantee you must:
- Attend a qualifying discovery call.
- Put down a 100% deposit or retainer with a minimum of $1,000.
- Start your first project guarantee window. Any milestone begun within 30 days of that start date falls under the guarantees. For projects started after 30 days, the guarantee isn’t applicable anymore, but you can still re-add it as a premium add-on: 10% of the milestone value (minimum $100).
Guarantee scope excludes one-time campaigns without sustained metrics (e.g. single email newsletters, time-sensitive posts…). The terms you agree at project start remain locked in, even if I update this page.
2. Conversion-Focused Guarantee
“Hit 2 %+ CTR on Landing Pages & Emails or I Work Free Until You Do”
- Metric & Timing
- Your published page or email must run at least 14 days and record a minimum of 1,000 visits before we assess CTR.
- Achieve 2% click-through rate on any call-to-action link within that asset. Social posts and works with unclear CTR tracking will instead use engagement (relevant DMs/comments) relative to views.
- Scope
Applies to landing pages, buyer guides, sales pages, email sequences, video scripts, lead magnets, video sales pages, and qualifying social posts. - Unlimited Service
If the metric isn’t met within that time, I continue working for free until the target is reached. This may include A/B testing headlines and visuals, rewriting sections, refining CTAs. Complete rebuilds lie outside the guarantee (though your contract may include extra revisions). You may opt instead for a refund, granted at my discretion per the Refund Policy. - Maintenance Protocol
If metrics fall short past the agreed period, your unlimited service guarantee is active, but only as long as you maintain the minimum requirements. Every 1-2 weeks, provide updated analytics and publish revised versions shared with you. Missed reporting or updates voids the guarantee regardless of the performance target.
3. Lead Generation Guarantee
“Book 3 AAA Clients in 30 Days or I Work Free Until You Do”
- Metric & Timing
- Bring 3 potential prospects referred by me that expressly agreed to book a meeting with your team, try your demo, or anything similar.
- The timeline to reach this goal counts from the moment your deposit was confirmed until 30 days later.
- Scope
- Includes research and discovery of hundreds of qualified contacts, cold outreach on your behalf, and regular follow-ups until three qualified leads agree to book meetings with your team.
- The outreach continues with no volume cap until three meetings are confirmed. If it’s not reached on time, the outreach continues indefinitely until successful.
- Unlimited Service
If you don’t reach the target bookings within that period, I continue the mass cold outreach, warm-ups, and follow-ups for free until it’s achieved. - Maintenance Protocol
You must facilitate and coordinate meetings with every prospect referred, whenever they arise.
There are no calendar requirements. However, if you fail to respond to an interested person early enough, resulting in a lost opportunity, it counts toward your booked-meeting goal. Three such failures satisfy the guarantee, or any mix of lost responses and actual bookings totaling three.
4. Technical & Process Requirements
- Analytics Setup
For the Conversion-Focused Guarantee, show proof of proper link-tracking in Google Analytics (or equivalent). If you need help, for a fee, I can set up your tracking and show you the installation steps for future pages. - Booking Section
For Lead Generation Guarantee, you’ll need a simple, optimized booking interface—minimal fields, ample calendar slots, clear confirmation.
5. Earnings Disclaimer
When I present revenue and sales figures on my website, I’m showcasing exceptional results, which do not reflect the average experience. Your success hinges on factors beyond my control: your market fit, audience quality, product appeal, budget, execution and shifting industry trends. Marketing efforts carry inherent risks, and these guarantees apply only to the specific metrics outlined above. I make no express warranties regarding sales quantity or expected profits. By using my services or this website, you accept these terms and agree that I’m not liable for your decisions or results.
6. Business Outcome Focus & Disclaimers
These performance guarantees align my incentives with your growth, ensuring you see measurable results that propel your bottom line. For refund details, review our Payment & Refund Policy. If you have questions, contact [email protected]. Thank you for trusting me with your brand growth.
