DECODING
THE WEB3 LANGUAGE
The Go-to Crypto Writer For Fintech SaaS Entrepreneurs
DECODING THE CRYPTO LANGUAGE
The Go-to Crypto Writer For Fintech SaaS Entrepreneurs
MAX KHALUS
COPYWRITER, FUNNEL BUILDER
THE MOST COMPLEX TRENDS IN FINTECH DECRYPTED FOR THE EVERYMAN
Max writes full-website copy, email campaigns, & product-led content for the latest projects in DeFi, Web3 websites, and everything fintech.
Who sounds more like you?
Choose your game
—click to expand—
As an entrepreneur, you'd rather focus on your business than train in-house copywriters or do it yourself. You're just too busy, and a low-maintenance expert is just what you need.
You're an awesome trader looking to monetize your system. But setting a website, store, or email list is new to you. You'd rather have someone else do it and avoid time-wasting mistakes.
You're a Web3 marketing agency looking to expand, but you don't have a blockchain writer specialist (yet!). Or maybe you're a dev agency that doesn't have a dedicated copywriter.
Stop Losing
QUALIFIED leads
Max helps you leverage the WEB3 EXPERTISE and copywriting SERVICES you need to achieve your entrepreneurial goals
T SHAPED
Max is the Decentralized Finance specialist. But he's also written on almost every subset of crypto. If you need expertise AND perspective for your Web3 marketing strategy, you're in the right place.
FULL STACK
Love the copy? Max has also done a lot of SEO content, web design, and funnel building that you can leverage. No more trial-and-error recruiting. Less can go wrong when you simplify your marketing.
FOOLPROOF
Sales aren't all about copy. Now, how can you tell without an expert opinion if the problem is the copy or your product? If it's the product, then why haven't you delegated the marketing yet!?
HANDS OFF
You're an ENTREPRENEUR, not a boss. Revisions and guarantees are nice, but what you need is an EXPERT that gets it and doesn't bother you every five minutes. You don't outsource. You delegate.
PERSONAL
From the first call to the copywriting, you get to work directly and only with Max. And private if you need (by NDA). So you know your business SECRETS are safe.
REAL BUSINESS EXPERIENCE
Not get-rich-quick coin "whitepapers." Not just NFT collections. Max serves. Real. Businesses. Web3 agencies. Ecom sellers. Developers.
What you can expect
Real entrepreneur RESULTS
"Max is an awesome writer. I'm happy with the results and would highly recommend Max. This is coming from someone who has worked with tons of writers. The content was great, he went above and beyond. I hope to work with Max again. Thank you!"
John
"A++ writer! Max delivered high quality, well researched and well written pages that required almost no adjustment from draft to publish. Max has extensive knowledge of the crypto blockchain space, and along with an amazing attitude and drive for excellence, he's the best blockchain writer we've ever engaged. Highly recommended!"
Dave
"Max has become my go-to marketer since we first launched the website. He's an all-round crypto expert who helped me both with the sales copy and landing page design. Just like that, sales started rolling in."
Tom
Web Copy Examples:
The ENJIN/EFINITY Case Study
$138M Raised, Top 100 Coin Wins 6th Crypto “Elections” After Campaign
Enjin (EFI) is a leading gaming cryptocurrency that offers infrastructure for NFT economies. It also developed Efinity (EFI), an NFT-highway blockchain optimized for micro-transactions.
138M
USD Raised
+44%
Monthly Traffic
+37%
Community Growth
+1.2k
Referring Domains
The LIQUID LOANS Case Study
$100M+ User Deposits After Pre-launch Campaign for DeFi Protocol
LiquidLoans (LOAN, USDL) is a trustless borrowing protocol and asset-backed stablecoin built for Pulsechain (PLS) and forked from Liquity (LUSD). It allows PLS holders to extract value without the need to sell, and secure billions in liquidity with immutable, audited code. This is a blockchain content marketing case study.
+100M
USD in TVL at launch
+1K
Consistent Organic Traffic
+200
Referring Domains
+60
New Posts
Featured projects
Writing with the Best
What is it like to become the next crypto rockstar?
You’ll know once you find someone who’s worked with a few. Some of these client platforms rank in the CMC top 100. Others are hidden gems.
You don’t need to be big if you want to work with max. But if you fit any of the three profiles above, you’ll get the best chance to qualify.
About Max
Hello! My Mission is to Help SAAS Entrepreneurs Become an Authority In FinTech and Web3.
I'm a FinTech writer born in Ukraine and living in Spain for 20 years. I'm big-picture, proactive, disciplined, decisive, high-energy, and creative. Better known as a Protagonist (ENFJ)
Spent most of my early years as a fitness enthusiast, psychology geek, C# developer, author, trader, and travel aficionado (Hello Singapore!). Also a bit of a bio-hacker looking for ways to max out focus, energy, and happiness. It's one of my secrets for my work ethic and skill.
Outside my career, I'm an ecom entrepreneur trying to switch from 3P marketplaces to an independent online store.
Besides that, I dedicate full-time to helping entrepreneurs like you to become the next crypto rock star.
PREVIOUS ROLES:
SaaS Copywriter, Crypto Journalist, Content Crypto Writer, Youtube Script Writer, Expert Trading Writer, Email Writer for B2B SaaS, Copywriter for SaaS Company, Conversational Copywriter, On-Page SEO Writer For Crypto, Marketer For Crypto Agency, Finance Writer, Fintech Writer, NFT P2E Writer, DeFi Marketer, Blockchain Writer, Web3 Marketing Specialist, Crypto Investment Copywriter, FinTech Blog Writer, Web Designer For FinTech, Security Software Copywriter, Trading Crypto Website Design, Copywriter in Blockchain Tech, Trading Academy Copywriter, NFT Metaverse Marketing, SEO Content Writer, Crypto Expert Writer, Crypto Landing Page Designer, Cryptocurrency Newspaper Writer, Crypto Course Copywriter, Website Copywriting Services, Funnel Builder For Crypto.
LANDING PAGE COPYWRITING
PREPARE FOR YOUR NEXT LAUNCH
How do you convert the abstract world of blockchain into simple, effective copy? Ironically the better you know crypto, the easier it is to communicate it. The problem? Deep learning takes too long, and the crypto space changes REALLY quickly.
That's where Max comes in.
So you don't have to worry about chasing new trends or learning all from zero. You can just leverage Max's expertise and focus where it matters for your clients.
EMAIL COPY & MARKETING
CONVERT NEW LEADS LIKE CLOCKWORK
When you start collecting emails with your marketing tool, how do you know when your prospects are ready to buy? How do you know at different times what they need? The path to your call-to-action may not be as obvious as writing persuasive copy.
So if you need someone to think and test the strategy behind it, don't hesitate to reach out. Max can help you monitor and optimize conversions— or at least build an effective campaign that you can run on autopilot for months.
MARKETING / WEB3 CONSULTANT
THE FASTLANE TO saas FUNNELS
Looking for a speed boost? New to Web3 copywriting? Max could be the shortcut you're looking for. Even with a limited budget or when you just need a quick walkthrough.
So if you want to skip the trial and error of digital marketing or have a lot of rapid-fire questions, book a call for a consultation. Max will also conduct in-depth research on your topic and present it back to you.
What you can expect
Real entrepreneur RESULTS
"We hired Max for the Effinity content campaign, which In the end helped us win the Polkadot parachain auctions. He has everything you'd look for in a Specialist writer: creativity, attention to detail, and blockchain expertise."
Ilija
"Max is a very skilled person that you will not want to miss working with. You'll be impressed when his work exceeds your expectations, often ahead of deadlines. If cloning technology were possible right now, we would not hesitate to use it on Max."
Urban
"Great work! Max designed a detailed, well-thought out system for our crypto Investor Psychology test. Flexible, responsive, accommodating. Thank you very much!"
Kelvin
Web Copy Examples:
The SINGLEGRAIN Case Study
Helping Award-Winning Agency to Land Web3 Enterprise Clients
SingleGrain is a web3 marketing agency that helps great companies grow their revenues and reduce CAC since 2014. In 2022 Crypto and Web3 became their latest area of focus. Here, we leveraged their website copywriting template to create keyword-specific landing pages that convert.
+38%
Conversion Boost
+3
Enterprise Clients
+100K
New Backlinks
+20
New Posts
The CRYPTOSIGNALEN Case Study
Zero-to-Hero Sales Funnel Set Up For
10y+ Trading Coach
Cryptosignalen is a trading and coaching program tailored to Dutch investors. The daytrader behind it has seen decades of consistent profits, both from personal accounts and his countless members.
10x
LTV Increase
<25%
Bounce Rate
+$30K
Grossed since launch
+600
New Backlinks
FREQUENTLY ASKED QUESTIONS
How much work from me is needed?
As little as needed. After the initial 50% deposit and a few easy questions here and there, your copy is ready to show in about two weeks. Max does the heavy lifting for you to focus on the business, product, or team.
How long does it take?
Most copywriting will take a few weeks until it’s ready to publish. Sometimes, days. You’ll receive the ETA on the initial invoice, so either way you always know when your work will be done.
What are the website copywriting rates?
Max’s copy doesn’t have a dollar number because he doesn’t sell words, and neither hours. He charges to solve problems, especially big ones— it’s called value-based pricing. With that said, the most valuable works are typically the sales page, followed by all other core pages and email copy. If you also want Max to design your page and create more synergy for your new copy, feel free to bundle. Or if you just want to know the secret and do it yourself, you can order the hourly consultation where Max will also answer all your strategy questions.
What conversion rates can you guarantee?
No guarantees. Some of my copy has reached 5-6%, but the rate isn’t guaranteed. At least not without A/B testing. Conversions depend on your offer, a qualified sizable list, and of course, copy. If your current copy does, say, 2%, it’s not unreasonable to guarantee 3-4%. But if you do need to hit a certain number and want to improve conversions continuously, we can discuss CRO strategy on your next call and run it for a monthly fee.
Will your copy work for my style, brand voice, and offer?
Yes. Max has written for at least 30 crypto projects and has enough experience to cover diverse styles. Or at least the most effective ones. If brand voice is crucial for you, we’ll make sure to get it right from the first call. And if you want to be 100% sure that the copy is exactly what you need, book your call with Max to set up a short pilot project.
When will I get results from your copywriting?
Once there’s enough data for A/B testing. Realistically, starting at 3 months. Sure, you can get results as quickly as two weeks if your audience is big enough or with some Web3 advertising. But that conversion rate is not going to be consistent until it’s been long enough
Crypto isn't really my main thing. Should I still reach out?
Yes, as long as it’s somewhat related. If you sell forex courses, email tools, or marketing services, we’ll work just as fine. But if you need to rework a golf-coaching website, not so much. To book a call with Max directly click here.
